About

The starting point for Drivano wasn’t just building a service — it was creating a brand from the ground up. The goal was to stand out differently in a traditional space while still maintaining a strong sense of trust and reliability.

The brand was developed through a design-led approach, balancing contrasts: it needed to feel playful and approachable, yet dependable and fair. Visually and tonally, Drivano was shaped to break away from conventional driver education services, bringing a lighter, more modern feel without compromising credibility.

At its core, the brand reflects responsiveness and clarity — a service that feels easy to engage with, quick to support, and genuinely built around the needs of its users.

Media

CAP-Group: CAP-Group lanseerasi Drivano-palvelun opetusluvalla ajokorttia suorittaville

Codemate: Datadrivers built two new e-commerce platforms to support its growth – in collaboration with Codemate

Role

Lead Designer (strategic design, branding, co-design on visuals and marketing materials)