About

To create the brand for Logimaster, the challenge wasn’t only to define the product — it was to shape a brand that reflects clarity in a complex logistics industry. The goal was to create something that feels structured and easy to understand, while still standing out in a space often defined by heavy, technical solutions. The brand was built to be clear, reliable, and distinctive, with a natural tone that feels effortless rather than forced. At the same time, it needed to carry continuity from its predecessor. It had to be familiar enough to feel trustworthy, but refreshed with a more modern and confident perspective. In the age of AI, natural graphics are something to look forward to.

Through a design-led approach, Logimaster’s identity balances simplicity and strength, creating a brand that supports its purpose: making logistics easier to manage, without unnecessary complexity. Logimaster brand has EU IPO trademark. 

Media

Logimaster.com

Role

Lead Designer (strategic design, concept design, brand book (logo, colours, typography, motion, imagery and composition), slogan ('Logimaster - Master the Logistics'), user personas, logo design, co-design on visuals and marketing materials)